Lawnline Marketing
A marketing agency for landscapers folds live chat into every client website as a paid service tier.
Who they are
Lawnline Marketing was founded in 2016 to build websites and run digital marketing for the green industry: lawn care, landscaping, tree services, nurseries, hardscaping and irrigation. CEO Tony Ricketts and his team handle the parts of the business their clients usually do not have time or staff to handle in-house.
What they were dealing with
Two problems pressed at once. Hiring specialists was difficult and expensive as the agency scaled, and the homeowners on the other side of their clients' websites kept falling into a gap: they did not want to pick up the phone, and they did not want to wait around for a contact-form response either.
tawk.to allows us to bridge the gap between those who don't want to pick up a phone and those who don't want to wait for a form submission response.
How tawk.to helped
Lawnline rolled tawk.to into its product. The free chat widget goes on every client site, and Hired Agents at $1/hr give the agency a way to staff those chats without putting more bodies on payroll. Clients get live chat as part of the marketing package, not as a separate purchase.
What changed
The agency now offers something its competitors mostly do not: live, human-staffed chat as a built-in part of the website. Homeowners get an immediate response when they have a question, clients see better engagement on their sites, and Lawnline turned a hiring bottleneck into a packageable service.
Other teams using chat to grow.
Tell us how you're using it.
If chat changed something material in your business, we'd like to hear about it — and feature you alongside teams in 190+ countries.